That site is fascinating in a train-wreck sort of way, but I think at this stage of the game, face-to-face live interaction and Google (and its ilk) are the way forward.
There was a book years ago about marketing and the adoption of new technologies called Crossing the Chasm - how do you get a new technology widely adopted, beyond the very few early adopters who will investigate anything and everything? How do products go from bleeding edge to mainstream?
One component is convincing the influencers - the thought leaders. In technology, people look to their geek friends to tell them what new products and technologies are real, and which are hype. In business, most decision-makers have a network of trusted peers, with whom they consult, either formally or informally.
Some shops wait until the big shops adopt something before they feel comfortable trusting that all the bugs have been worked out. Some small shops like the bleeding edge while others can't afford a single mistake. In almost every case, the majority followers look to the minority of leaders to scout the territory ahead, and make their decisions on what they report back, and what they themselves see. When most of the uncertainty has been wrung out, when it looks like everyone is getting on board or about to, only then will the vast mainstream jump on board. It's like me with clothing and fashion - I won't wear anything until its going OUT of style. Not to be an iconoclast - I'm just too chicken to be fashion-forward. By the time I'm comfortable wearing it, everyone's moved on

The Sinclair Method is in many ways already Old News - it's proven! But in the marketplace of addiction treatment, it's bleeding edge (or threatening!) In the population at large, it's alien and unfamiliar, and pretty suspicious-sounding. But as people encounter it in a variety of contexts ... in *trustworthy* contexts ... it will become less strange, less counter-intuitive. If their doctor recommends it, or someone they trust ... they will consider it.
Let the 12 steppers step their way into quaint history. A new reality is taking shape slowly. We can help by acknowledging it frankly, frequently, and as a simple fact of life.